{
 "name": "Yearendo Law Firm Marketing Price Index",
 "title": "Law Firm Marketing Price Index",
 "url": "https://yearendo.com/datasets/law-firm-marketing-price-index/",
 "csv": "https://yearendo.com/datasets/law-firm-marketing-price-index.csv",
 "markdown": "https://yearendo.com/datasets/law-firm-marketing-price-index/index.md",
 "computed_at": "2026-10-19",
 "license": "https://yearendo.com/terms",
 "headline": "For US, the median published figure in the Law Firm Marketing Price Index is 1,896.50 USD across 6 figures from the sources' own pages (range 89 to 3,500 USD), read 12 October 2026.",
 "quotes": [
  "For US, the median published figure in the Law Firm Marketing Price Index is 1,896.50 USD across 6 figures from the sources' own pages (range 89 to 3,500 USD), read 12 October 2026.",
  "8 of the 36 named sources read in full publish a figure; 28 publish none, read 12 October 2026.",
  "Law Firm Marketing Price Index, market US: median 1,896.50 USD across 6 sources, read 12 October 2026.",
  "Law Firm Marketing Price Index, market UK: median 1,750 GBP across 2 sources, read 12 October 2026."
 ],
 "citation": "\"Yearendo Law Firm Marketing Price Index\", updated 2026-10-19, https://yearendo.com/datasets/law-firm-marketing-price-index/.",
 "changed_since": null,
 "national": {
  "unit": "USD",
  "n": 6,
  "median": 1896.5,
  "min": 89,
  "max": 3500,
  "p25": 471.5,
  "p75": 2750,
  "mean": 1746.8333,
  "units": {
   "GBP": 2,
   "USD": 6
  },
  "published_sources": 8,
  "named_sources": 37,
  "read_sources": 36,
  "not_published": 28,
  "published_share": 0.222
 },
 "by_axis": {
  "market": {
   "US": {
    "USD": {
     "n": 6,
     "median": 1896.5,
     "min": 89,
     "max": 3500,
     "p25": 471.5,
     "p75": 2750,
     "mean": 1746.8333
    }
   },
   "UK": {
    "GBP": {
     "n": 2,
     "median": 1750,
     "min": 1500,
     "max": 2000,
     "p25": null,
     "p75": null,
     "mean": 1750
    }
   }
  }
 },
 "rows": [
  {
   "source": "JurisPage pricing",
   "url": "https://jurispage.com/services/pricing/",
   "figure": "$2,500",
   "value": 2500,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "Starting at $2,500/month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "81ac0840c40d62cb3a0fe4cee3d649b25685169cac4b1a660a32f952638c8cbd"
  },
  {
   "source": "LexGrow pricing",
   "url": "https://www.lexgrow.com/pricing",
   "figure": "$599",
   "value": 599,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "$599/month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "c1b8cc39c00c33aa785f12df5901573dd68a5e798182b1040f0fa2ce75aa226a"
  },
  {
   "source": "Sites for Law Firms pricing",
   "url": "https://sitesforlawfirms.com/pricing",
   "figure": "$89",
   "value": 89,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "$89/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "4b520e8f326c387e84b5d0dd2b442281ac802387ace3381af41ade4272de297e"
  },
  {
   "source": "Inoriseo transparent pricing",
   "url": "https://inoriseo.com/law-firm-seo/seo-company/best-law-firm-seo-transparent-pricing/",
   "figure": "$1,500",
   "value": 1500,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "Lite — $1,500/Mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "2a54b061e38e75e815309990d1b1697f90534701256b8cf539f00b25a0fb51ee"
  },
  {
   "source": "RankMyFirm (GB) law firm SEO costs",
   "url": "https://rankmyfirm.co.uk/resources/seo-cost-law-firms/",
   "figure": "£1,500",
   "value": 1500,
   "unit": "GBP",
   "vat": null,
   "axis": {
    "market": "UK"
   },
   "retrieved_at": "2026-10-12",
   "quote": "Ongoing SEO Typically £1,500-£5,000+ per month afterwards Included work and the six-month initial term, then monthly with 30 days’ notice.",
   "source_class": "primary-provider-own-site",
   "text_sha256": "0be0143a3bbf9bc24fe2bec5f2c12b0db803e9de4e2ebe58d7f17001adabaf8e"
  },
  {
   "source": "Magnify Lab (GB) law firm SEO",
   "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/law-firm-seo-agency/",
   "figure": "£2,000",
   "value": 2000,
   "unit": "GBP",
   "vat": null,
   "axis": {
    "market": "UK"
   },
   "retrieved_at": "2026-10-12",
   "quote": "Starts from £2,000",
   "source_class": "primary-provider-own-site",
   "text_sha256": "31884ed459d1f2d3beca0aad51ef177c278404b93578eaa235f480fd9f329f32"
  },
  {
   "source": "Grow Law lawyer marketing growth plans",
   "url": "https://growlaw.co/blog/marketing-packages-for-law-firms",
   "figure": "$2,293 ",
   "value": 2293,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "Monthly Budget $2,293 / month $3,543 / month $4,980 / month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "9853048d453248728bce25b157931b4013d6b2b609fff60eaf329c9089ae66a1"
  },
  {
   "source": "FirmPilot law firm SEO cost tiers",
   "url": "https://firmpilot.com/blog/how-much-does-a-good-law-firm-seo-expert-cost/",
   "figure": "$3,500 ",
   "value": 3500,
   "unit": "USD",
   "vat": null,
   "axis": {
    "market": "US"
   },
   "retrieved_at": "2026-10-12",
   "quote": "For example, FirmPilot offers robust SEO built into its law firm marketing software for $3,500 – $5,500 per month.",
   "source_class": "secondary",
   "text_sha256": "a40bf1804251960e5fb8b783474d8b6d35ef0877c2e7337f7e62038a395f7b68"
  }
 ],
 "not_published": [
  {
   "source": "The Modern Firm website pricing guide",
   "url": "https://www.themodernfirm.com/law-firm-website-design-pricing-guide/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "On The Map law firm SEO pricing",
   "url": "https://www.onthemap.com/law-firm-seo-agency/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Consultwebs attorney SEO pricing",
   "url": "https://www.consultwebs.com/pricing/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Law Firm Ignite growth programs",
   "url": "https://lawfirmignite.com/programs/",
   "retrieved_at": "2026-10-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Lawmatics pricing",
   "url": "https://lawmatics.com/pricing/",
   "retrieved_at": "2026-10-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "LawLytics pricing",
   "url": "https://www.lawlytics.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Postali pricing",
   "url": "https://www.postali.com/pricing/",
   "retrieved_at": "2026-10-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "MyCase pricing",
   "url": "https://www.mycase.com/pricing/",
   "retrieved_at": "2026-10-11",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Marketing Lawyers (GB) SEO service",
   "url": "https://marketinglawyers.co.uk/our-services/seo-search-engine-optimisation/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Aqueous Digital (GB) legal SEO",
   "url": "https://www.aqueous-digital.co.uk/legal/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Argota Marketing law firm web design",
   "url": "https://jorgeargota.com/law-firm-website-design-cost/",
   "retrieved_at": "2026-10-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Majux law firm marketing spend",
   "url": "https://www.majux.com/how-much-should-law-firms-spend-marketing/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "MeanPug law firm marketing costs",
   "url": "https://www.meanpug.com/what-your-law-firm-needs-to-know-about-marketing-costs/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "SEOProfy law firm SEO cost",
   "url": "https://seoprofy.com/blog/law-firm-seo-cost/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "LegalSEO.agency on why costs vary",
   "url": "https://legalseo.agency/blog/why-seo-costs-vary-for-law-firms/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Bluelinks law firm SEO cost",
   "url": "https://www.bluelinks.agency/blogs/how-much-does-law-firm-seo-cost/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "AgentifyFirm law firm SEO tiers",
   "url": "https://agentifyfirm.com/how-much-does-law-firm-seo-cost/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Creekside law firm agency cost",
   "url": "https://creeksidemarketingpros.com/blog/how-much-does-a-law-firm-marketing-agency-cost/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "CIMMP personal injury marketing cost",
   "url": "https://cimmp.com/how-much-does-personal-injury-law-firm-marketing-cost/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Dashing Digital SEO+AEO retainer",
   "url": "https://www.dashingdigital.co/blog/how-much-does-it-cost-for-a-law-firm-to-hire-a-marketing-agency-for-seo-aeo",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Whitehat (GB) law firm marketing costs",
   "url": "https://whitehat-seo.co.uk/blog/law-firm-marketing-costs",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Get-Found (GB) SEO for solicitors",
   "url": "https://get-found.co.uk/blog/seo-for-solicitors-uk",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "6S Marketers (GB) law firm SEO",
   "url": "https://6smarketers.com/law-firm-seo-uk/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "LegalPeel law firm website cost",
   "url": "https://www.legalpeel.com/journals/law-firm-website-design-cost",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Constellation law firm website cost",
   "url": "https://goconstellation.com/law-firm-website-design-cost/",
   "retrieved_at": "2026-10-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "CodeVix law firm website cost",
   "url": "https://codevix.com/blog/law-firm-website-design-cost",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "WEBRIS personal injury lead cost",
   "url": "https://www.webris.org/personal-injury-lead-cost/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "310 Creative law firm marketing budget",
   "url": "https://www.310creative.com/blog/law-firm-marketing-budget",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  }
 ],
 "sources": [
  {
   "url": "https://jurispage.com/services/pricing/",
   "label": "JurisPage pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.lexgrow.com/pricing",
   "label": "LexGrow pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://sitesforlawfirms.com/pricing",
   "label": "Sites for Law Firms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://inoriseo.com/law-firm-seo/seo-company/best-law-firm-seo-transparent-pricing/",
   "label": "Inoriseo transparent pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://rankmyfirm.co.uk/resources/seo-cost-law-firms/",
   "label": "RankMyFirm (GB) law firm SEO costs",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.themodernfirm.com/law-firm-website-design-pricing-guide/",
   "label": "The Modern Firm website pricing guide",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/law-firm-seo-agency/",
   "label": "Magnify Lab (GB) law firm SEO",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://growlaw.co/blog/marketing-packages-for-law-firms",
   "label": "Grow Law lawyer marketing growth plans",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.onthemap.com/law-firm-seo-agency/pricing/",
   "label": "On The Map law firm SEO pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.consultwebs.com/pricing/",
   "label": "Consultwebs attorney SEO pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://lawfirmignite.com/programs/",
   "label": "Law Firm Ignite growth programs",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://lawmatics.com/pricing/",
   "label": "Lawmatics pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.lawlytics.com/pricing/",
   "label": "LawLytics pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.postali.com/pricing/",
   "label": "Postali pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.mycase.com/pricing/",
   "label": "MyCase pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://marketinglawyers.co.uk/our-services/seo-search-engine-optimisation/",
   "label": "Marketing Lawyers (GB) SEO service",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.aqueous-digital.co.uk/legal/",
   "label": "Aqueous Digital (GB) legal SEO",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://jorgeargota.com/law-firm-website-design-cost/",
   "label": "Argota Marketing law firm web design",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.majux.com/how-much-should-law-firms-spend-marketing/",
   "label": "Majux law firm marketing spend",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.meanpug.com/what-your-law-firm-needs-to-know-about-marketing-costs/",
   "label": "MeanPug law firm marketing costs",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://seoprofy.com/blog/law-firm-seo-cost/",
   "label": "SEOProfy law firm SEO cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://legalseo.agency/blog/why-seo-costs-vary-for-law-firms/",
   "label": "LegalSEO.agency on why costs vary",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://firmpilot.com/blog/how-much-does-a-good-law-firm-seo-expert-cost/",
   "label": "FirmPilot law firm SEO cost tiers",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.bluelinks.agency/blogs/how-much-does-law-firm-seo-cost/",
   "label": "Bluelinks law firm SEO cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://agentifyfirm.com/how-much-does-law-firm-seo-cost/",
   "label": "AgentifyFirm law firm SEO tiers",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://creeksidemarketingpros.com/blog/how-much-does-a-law-firm-marketing-agency-cost/",
   "label": "Creekside law firm agency cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://cimmp.com/how-much-does-personal-injury-law-firm-marketing-cost/",
   "label": "CIMMP personal injury marketing cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.dashingdigital.co/blog/how-much-does-it-cost-for-a-law-firm-to-hire-a-marketing-agency-for-seo-aeo",
   "label": "Dashing Digital SEO+AEO retainer",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://whitehat-seo.co.uk/blog/law-firm-marketing-costs",
   "label": "Whitehat (GB) law firm marketing costs",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://get-found.co.uk/blog/seo-for-solicitors-uk",
   "label": "Get-Found (GB) SEO for solicitors",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://6smarketers.com/law-firm-seo-uk/",
   "label": "6S Marketers (GB) law firm SEO",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.legalpeel.com/journals/law-firm-website-design-cost",
   "label": "LegalPeel law firm website cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://goconstellation.com/law-firm-website-design-cost/",
   "label": "Constellation law firm website cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://codevix.com/blog/law-firm-website-design-cost",
   "label": "CodeVix law firm website cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.webris.org/personal-injury-lead-cost/",
   "label": "WEBRIS personal injury lead cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.310creative.com/blog/law-firm-marketing-budget",
   "label": "310 Creative law firm marketing budget",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.google.com/search?q=law+firm+marketing+agency+pricing",
   "label": "google.com",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 36 named sources that could be read published a usable figure; 28 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 290 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published monthly retainer per agency and per service line (SEO, PPC/LSA management, website build, content, social) across every legal-marketing agency that publishes a number at all, with the share that publishes versus quote-only; the median, minimum and maximum retainer by practice area (personal injury, criminal defence, immigration, family) and by market (US metro, UK); the ratio of management fee to ad spend where both are stated; and repriced-since the previous read. Nobody publishes this: the market's own writing is a spread of single-agency ranges and the index is the join across them.",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">1,896.50 USD</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">median for US, Law Firm Marketing Price Index, across 6 figures, read 12 October 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://yearendo.com/datasets/law-firm-marketing-price-index/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: Yearendo Law Firm Marketing Price Index</a></figcaption></figure>"
}